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3 Tips to Make a Good Logo Design

Brand logos are considered a fundamental point in the business world. Successful in that visual aspect of companies is one of the most important requirements to offer the public an attractive image and, to meet that need, you must take into account certain principles. Anyway, if you need to create or reinvent your business Logo design, but you have doubts about how to achieve it, in this article we will help you to know 3 tips you can follow to make a good logo design.

1. Design a Memorable Logo

  • One of the premises of logo design is that it should be easy to remember. Otherwise, you will only have one guaranteed thing: failure.
  • It is essential that the design of your logo stays in the minds of your potential customers.
  • How can you get your logo remembered? One of the ways is that you create a simple but at the same time striking image. 
  • An example of a logo that meets these needs is that of Apple.
  • The apple logo is really successful because it manages to master fundamental aspects of design and corporate image. In fact, one of the things that has allowed this brand to succeed in the competitive technology market is how well all its visual communication is done.

2. Think of a Design that is Timeless

  • It is common to see strong brands that, after a few years, end up being obsolete. Many times, when looking for the reasons for the debacle, the logo appears in response.
  • One of the principles of logo design is that they should never include elements that are fashionable, because then, when trends change, these logos will be part of the past. 
  • You should focus on your brand logo being timeless. Every good creation resists the passage of time.

3. Aim for Versatility

  • A good design package is one that makes the logo versatile. At present, it is important that the image representing the company is compatible with all types of media.
  • When you get ready to create a logo you should think about all the platforms on which it will be exhibited. Imagine how your logo will look on social networks, website, posters and clothing.
  • Always remember that a successful brand always goes hand in hand with a good logo. Never take everything that has to do with the design of your brand, company or business lightly.
Sarah Davis: Sarah, a data scientist, shares insights on big data, machine learning, AI, and their applications in various industries.