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What is cold email software?

Cold email software is a tool you can use to send personalized emails to prospective clients or customers, and it automatically follows up if they don’t respond. In addition, cold email software helps you track your results. Compared to conventional email applications, cold email software offers many personalization options to suit your business. 

Nevertheless, there are many cold email software available. Even though the cold software tools offer similar features, some are better. Read and learn more about cold email software.

Features of cold email software

Assuming you need to become more familiar with cold email software, there are some features you need to look out for. Check out these features before you choose a cold email software.

Schedule campaigns and auto follow-up

Most cold email software has this tool. Besides, it’s the main function of cold email software. The difference between two cold emails is the degree to which you can customize the schedule of campaigns and automatic follow-up. With good cold email software, you can easily add and remove prospective customers from the campaigns. Also, it allows rescheduling of follow-up from a prospect that didn’t respond.

Great personalization features

Cold email marketing may not achieve its aim if you can’t display or showcase your goals and motivations to your customers. Topnotch cold email software has tools that allow you to include snippets to personalize your email. Furthermore, you should be able to add unique data to every email. In other words, it makes every email customized to suit the prospect.

Conversation management

Sending your first email to prospects is not the problematic part per se, but handling replies. If your cold email campaign is successful, you will receive a pipeline of reactions, and managing them is crucial. Tracking responses is crucial, or you may miss out on a prospect. If the replies are jam-packed, you will need help managing. Opt for a cold email software with a good conversation management tool.

Email delivery features

Your preferred software should have delivery features for a successful cold email marketing campaign. Cold email software without a good deliverable feature should not be patronized. Your emails should not be sent to the spam of the prospect. The cold email software should have a healthy delivery score in the long run. In other words, the cold email software should have minimum sending delays, enable tracking, deliverability testing, etc. A delivery feature will let you know if the emails have been delivered. 


At the very least, ensure that your preferred cold email software has these features. Cold email marketing can’t be achieved if these features are non-existent. Nevertheless, read the reviews of the cold email software you want to use before you opt for it. 

Cold email software is the new messenger marketers use to get new customers for their clients. Finally, ensure you follow up on all your replies from your first email. Every prospective client is significant. Before you start drafting a cold email, check these email templates

Sarah Davis: Sarah, a data scientist, shares insights on big data, machine learning, AI, and their applications in various industries.