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Invaluable Social Media Tools by NetBase

Social Media Tools to Help Get Your Company Up to Speed

If you’ve been active on social media, you’ve most likely seen some impressive advertising. Even the simplest advertising on the right platform can have a tremendous reach. With so many different groups that cater to a variety of people, there’s a marketplace for nearly every company. Even companies that sell time-sensitive products or those that might seem “taboo” have made their way onto our newsfeeds. With the right social media tools and management skills, your company can soar to new heights. If you’ve tried to implement a social media marketing campaign but have been unsuccessful, you might want to consider hiring a consulting company to help. A company like NetBase knows how to do the legwork and get your brand up to speed or can help propel your current efforts in very little time.

Social Media Tools for Launching or Growing Your Business

If your company isn’t performing the way you’d like online or you’ve just launched a new business, social media can be an invaluable tool. It’s no longer prudent to rely on our webpages as our sole source of online advertising. While SEO certainly has its place, keywords aren’t the money makers they used to be. Search engines can quickly detect blatant attempts at free advertising and will knock your webpage down in the ranks to give way to a website that has been deemed as having more relevant results. Regular blog and social media posts that provide your consumer with valuable information will have a far greater impact than generic advertising slogans that get lost in the mix. An effective social media campaign can provide you with new customers and will help keep your customers engaged for years to come.

Social Media Tools for a Changing Marketplace

As millennials become an ever-increasing segment of the marketplace, their desire for information has impacted how marketing is done. It’s no longer wise to sell solely based on emotion as today’s generation has even rubbed off on a reliable demographic that once previously was thought of as easily profitable. Social media reach is only effective if monitored closely and adjusted to meet the demands of your customers and the needs of your business. A major benefit of social media marketing is that it can instantly be aligned to meet needs and address issues immediately. Keeping on trend is also much easier with a solid social media plan in place. Falling behind in today’s market can have devastating effects that are difficult to recover from. With the right social media presence and management, you’ll know who, how, and when people are talking about your brand and company. Addressing issues in real-time also helps your company proactively handle customer service concerns. Customers appreciate your company reaching out to them to resolve an issue without having to contact your business. Social media tools and intelligence makes this all possible.

Social Media Tools for Analysis and Improvement

If your company values data, social media can be a blessing. You’ll be able to figure out exactly who your target audience is and where to reach them. While graphs and charts are certainly helpful, the words and meaning behind them should be left in the hands of trained analysts. A company like NetBase can help you come up with a strategy that’ll help your company reach all new heights. The California based company has published white papers, webinars, and case studies to illustrate exactly what they’ve been able to do for many other companies. Check out their website to see for yourself how they might be able to help your company by visiting

Sarah Davis: Sarah, a data scientist, shares insights on big data, machine learning, AI, and their applications in various industries.