Digital marketing is very important these days to help any company or person sell their products and services. The Internet is a very good tool for those who don’t have a lot of money to invest in advertising, and it’s much easier for you to find people who are really interested in what you have to offer than to try to convince someone who don’t need your product. The use of the Top 10 Digital Marketing agencies in Mumbai comes perfect there.
We’ll introduce you to some basics to get you started on this journey and take you to a new level of sales, even if you are just starting out.
Learn nine basics that small business owners need to learn about digital marketing for small businesses.
The importance of a website
There is an old saying that “who is not on the Internet, does not exist.” Nowadays it is essential that any business (small, medium or large) has a web page.
Give your customers a pleasant shopping experience and have all the basic information to close a deal. There are some platforms where you can create your site yourself quickly, or companies that create your site at an affordable cost.
What is a search engine?
Search engines allow users to search on any subject for keywords. Although the market is dominated by a few companies (Google, Bing, Yahoo!), there are many possibilities for search engines.
When a user searches on these engines the results are sorted in order of relevance. There is no way to say for certain what the criteria for classification are, as each engine has its own robots and guidelines.
Digital Authority
Being a digital authority means being respected and valued in your marketplace. 75% of Brazilians do an online survey before closing a purchase.
This means that they search for content with relevant information to know if it really is what they need or not.
Being an authority means that people will look for your business and not the competition. To be a digital authority you need to work primarily on your content.
Website Optimization – SEO
SEO (Search Engine Optimization) is a set of digital marketing techniques for websites, web shops, landing pages and blogs to gain better positions during organic (ie unpaid) searches in search engines.
Various personalities, from bloggers to multinationals, use these techniques to gain popularity and achieve great business performance.
Keywords
Keywords are keywords of great value within website optimization and content production. They are terms composed of one or more words for users to search for what they are interested in.
Do you know when you want to buy something, open Google and type: “buy portable laser cutting and marking machine” or “latest generation iphone buy”? Each of these searches is considered a keyword.
