It might sound like a crazy idea to take your competitors’ help to increase your traffic. The first question is why your competitors would help you? No one is willing to face more competition when there is already plenty in the market. But here is the actual plan. You are taking your competitors’ help. But they do not know about it. Yes, you heard it right.

Why competitors’ research is important

If you want to rank on the first page of Google, you have to make sure that you are doing everything right. It is hard to create a successful blueprint on your own. But you can always follow others’ footsteps that are already on the first page. All you have to do is just follow what they did and apply your own knowledge to it as well to increase your results.

How to do competitors research

First, search for a keyword in your niche on Google. It could be anything like check here. Look at the results on the first page. Go to those websites. Use tools that would give you all the data on a website. You can find out their monthly visitors, their traffic based on keywords, their traffic based on paid ads and also their CTR (click through ratio) and CPC (cost per click).

Make a list of the keywords that are bringing the most of the organic traffic. Also, pay attention to the keywords that are bringing them paid traffic.

How to use the research

Once you get the required data, you should not waste any more time and start working on it. Now that you have all the keywords that you need, you should research a bit more about them on Google Trends. Find out the best keyword that is being searched most on the search engine in recent months. Repeat this strategy several times to increase your traffic.